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| F.A.Q. |  |
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Copyright © 2003 |
Pre-Sales FAQ’s Our basic Tanning Times service provides salon owners with professionally designed e-Newsletters, loaded with stories and articles written to enhance your customers tanning experience. Entertaining your customers, and providing information, while promoting the benefits of tanning at your salon. This cost effective tool allows you to have almost instant contact with your existing customer base. Now salon owners can create their own e-Newsletter online. No programs to buy or learn. No content to create. We’ve done all the work for you. Just logon to our site, and begin using our easy to use online system. There are five tanning articles each month that feature the benefits of tanning at your salon. The main article headlines are: “How to keep your Tan!”, “Why We Use The Equipment We Do”, “Nutrition and Health ”, “Skin Care”, “Did You Know This About Tanning?”, and “Preparation For Date Night”. How will this service help my business? A subject specific Opt-In e-Newsletter is the most cost effective, efficient marketing tool available today. Tanning Times provide your customers with information that will enhance their tanning experience, while providing a vehicle for your promotions. Will my e-newsletter look like it comes from our salon? YES! Each issue is sent from your email address, and is branded with your logo, address, web-address, etc. We never advertise to your clients. Do I have to create my own articles & content? NO! While we’ve written the articles to enhance your clients tanning experience, and save you time you are in control of the content. You can always change them, delete them or modify them to fit your promotional needs. Do tanning clients have email addresses? YES! Over 95%! As we all know from industry data, typical tanning clients are between the ages of 16 – 49, with 70 percent of all tanners being women, with 53 percent of those women being between the ages of 20 – 39. Will you or anyone else send email to my clients? NO! We have an officially registered & posted privacy policy. In short, we will never, use, sell, share, or expose your information without written consent from you Will advertising to my existing clients help my bottom line? YES! Besides the obvious, there are several benefits of advertising to your existing customer base. Up selling, increased “Customer Lifetime Value”, creating customer comfort and a sense of belonging, immediate promotional delivery, professional appearance just to name a few. Does my salon need a website to use this system? NO! However, we can show you several ways to easily collect e-mail addresses online. Also, to assist our members we have made available group discount pricing for most of your web needs. Please visit our site for more details. Are my e-Newsletters like my competitors? NO! You can choose from one of the six available design customized with your logo and images, furthermore; each issue will feature the products, and equipment that distinguishes your salon from the competition. Can my email software do the same thing as your service? NO! While it is true you can send email from your computer, you would have to comply with Federal, State, and local regulations concerning e-newsletters, while also providing articles, email list management, an opt-out system, the HTML layout design templates, and many more items too numerous to list here. Not least of all, is the time to design, and manage the system. Can my IT department do the same thing as this service? NO! Not without great expense to you, and your organization. Please have him contact us on how we may work together to create the best interaction with your web presence. What are the main features of this service? Cost effective marketing with easy to use professionally designed e-Newsletters completely branded from your salon. Each issue contains professionally written tanning specific content to enhance your client’s experience, while allowing you to promote your salon. Is this cost competitive to regular mailings? YES! While most mail campaigns cost from 35 to 50 cents per postcard mailed (average $1,100 for 2500 clients), compared to our e-Newsletters that can be delivered for just pennies a client 2,500 clients for $39.00 per month). That’s a savings of more than $1,000 per mailing! Please keep in mind, successful marketing generally requires the use of multiple mediums, that's why we offer low priced, pre-designed post card program to announce your web presence. What do I need to get started? Sign-up for your “Free trial Account”! When you log-on you will find tutorials, and samples on how to use the system. We suggest you collect the following information to customize your e-Newsletters before you start: salon name, address, URL, email address that you want to be on the e-Newsletter, contact info, Logo in GIF, or JPG format, and Tag line you would like to use under your logo. Within minutes you can send a trial mailing! Are my e-Newsletters like my competitors? No! You can choose from 6 different styles. Just select the style that best represents your salons name. The styles are: Electric, Sun, Healthy Bodies, Beach, Tropical, or Palm Trees. If you require a custom template please contact us, we can easily fulfill your requirements. Security, Privacy, & Spam FAQ’sWhen e-Newsletters are sent, can others see the e-mail list? NO! Our system will not expose your e-mail list to anyone. Will anyone else have access to my clients email addresses? NO! As a valued client, we have installed system security that will never allow anyone to have access to your email addresses. (NOTE: Never share, your password) Under Federal, State, and Local regulations we contractually agree via out privacy statement to never: expose, sell, use, share, or otherwise release yours or your customers’ information. Is my privacy, and the privacy of my clients assured? Absolutely! Via our registered privacy statement, we agree to hold your information private. Will my customers think that I’m spamming them? NO! This is an opt-in system, clients must agree to be on this list, and they are offered a removal process in every email sent. Everyone that uses this system must agree to maintain an opt-in system, and per our user agreement to never send email out to uninvited email addresses. Together Tanning Times, and you our clients are responsible for keeping this cost effective marketing tool from being used as SPAM. What is your policy about SPAM? IT SHOULD BE MADE ILLEGAL! We and other professional Internet organizations are working together to eliminate un-requested email messages from the Internet. SPAM threatens this modern day marketing tool when it is abused. “ANYONE”, found violating our user agreement, privacy policy, or our SPAM policy will be prosecuted to the fullest extent of the law. Does Tanning Times produce SPAM? NO! NEVER, NADDA! And all parties found to be using this system for SPAM will be prosecuted to the fullest extent allowed by law. It is a State and Federal offense to use computer systems illegally. The user agreement specifies that using this system to send SPAM will not be allowed. Will you or anyone else send email to my clients? NO! Per our privacy agreement we will never: expose, sell, use, share, or otherwise release your information. Ý Return To FAQ’s In short, we will never: expose, sell, use, share, or otherwise release you or your clients’ information. Please click here to read the entire policy. Marketing FAQ’s How can I learn more about email marketing? As a Tanning Times member we will provide e-books, and articles on how to improve your e-marketing skills. We also provide a “FOR SALON OWNERS ONLY” forum to share ideas and to ask questions. How do I get e-mail addresses of my clients? There are several ways! The most effective way seems make an offer to win something in exchange for the permission to join your e-Newsletter. People like the idea of winning a prize, and or saving money! o Promotion Bowls o Website Signup Forms o On-Line Monthly Drawings o The Bricks To Clicks Loop o Mailings, Ads, & Radio Can we create a newsletter with our business neighbors? YES! You can run promotional specials in your issue or contact us to develop a special issue for your location. What is “The Clicks To Bricks Loop”? “Click To Bricks” is the loop created by dual medium advertising of traditional multimedia advertising and Internet advertising. A simple example would be to offer an in-store promotion of “Win a free tan when you join our e-Newsletter, drawing” to obtain e-mail addresses, then announce the winner online, and explain that the runner-up prizes will be awarded at the front desk over the next 20 days. The truth is that all advertising works best when you deliver an attractive consistent message. The best examples are MSNBC, MTV, AOL Time Warner, etc. Can I advertise in the issues I send out? YES! We provide the content but there is ample space for you to create you own promotions right from your on-line account. Examples would be “Two For One Tanning” on your slowest night or perhaps, “Bring a Friend For A Free Tan”, or whatever program that fits your marketing plan. Features & Benefits What benefits can I expect from using this system? Persistent, pleasurable and professional contact with your clients using the most cost effective medium available today. You can deliver all your marketing promotions, pleasantly wrapped in an informative e-Newsletter to your clients. All without requiring your time to create, manage, or worry about. Up to now only the largest companies have the budget and personnel to create content packed e-Newsletter every month. Now Tanning Times makes it possible for you to produce the same high level e-Newsletters at a mere fraction of the costs. I’m not computer literate can I use your service anyway? YES! There are several ways we can work together. We can produce and manage your campaign for a slight additional fee. Please contact us for our Managed Services offer. What additional benefits do I get as a member? Many! Over the next several months all members will receive free e-Books on marketing strategy, and business development from authors within the industry. Each series will be developed with the intention to assist you in developing your salons income. What articles will be in each monthly issue? Every month we will release the next two months issues. Each issue will contain 5 articles under the general headings of: · How To Keep Your Tan · Health & Nutrition · Safety Facts · Why We Use The Equipment We Do · Get Ready For Date Night The article are written in a generic non-product specific way. This allows each article to be branded with only the equipment and retail products that you sell. What can I send to my clients besides e-Newsletters? The template area of your Tanning Times account has several pre-designed HTML layouts that can be used as: · Welcome To Our Salon, Thank you Notes · Promotional Coupons · Birthday Cards · Employee Announcements · Vendor Notices, etc. · Last Minute Quick Promotions · Anything you can think off that does not violate the user agreement ;~) ! Your Tanning Times account can quickly and easily automate several of your communications broadcast requirements. Support FAQ’s Is my free trial account just like the full service account? YES! Your free trial account is a full service account. However, you are limited to sending only 25 emails during the trial period. On becoming a member you can expand the number of emails per month that will fit your needs. Please check pricing products page. Current pricing is $39.00 per month for 2,500 emails based upon a 6-month subscription. Do I have to re-enter my info when I join as a member? NO! As long as you join before your trial membership expires the data you enter is kept ready for your full membership. What are the system requirements for this service? Your requirements to create e-Newsletters are: · Windows based PC using: Windows; 98, ME, NT 4.0, 2000. Preferable XP. · Internet connection of 56K or higher. · Internet Explorer 5.0 or higher. · MAC USERS----- Sorry ! Because we use Java extensively we don't support MAC at this time. NOTE: Your customers can access your e-Newsletters using any common interface. AOL users have some exceptions; please see our on-line help menu to avoid AOL problems. What type of support do you provide? We provide free online support 24/7. However, most questions and problems can be easily resolved via our on-line video tutorials, or the extensive online help library. When all else fails we will be glad to provide a call back. Is it hard to learn this system? NO! We created the system to be used by the average computer user. If you take just few minutes to watch the introduction tutorial you will find the layout easy to use. Basically you are never more than a click away for help or an explanation. Again, we are happy to provide you with a call back if you get stuck. Always look at the FAQ’s inside the “Members Area” for a quick answer. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
